Concept 1: You'll Know
"For those in the know, Brahmin is a symbol of supreme confidence in one's personal style. It represents the secret knowledge that your look has more to do with how you carry yourself than with what you're carrying. It's an aura so recognizable that the moment you see it, you'll know."
Concept 2: Timeless
"Some women are graced with style inherent, imbuing each look with effortless and elegance that radiates from their every accessory. When other styles have run their course, these women will be standing with Brahmin at their side."
Concept 3: They'll Remember You
"Would you rather be remembered for your intelligence, your charm, your character or your handbag? Brahmin is designed to be the exclamation point to your personal style, bringing together your look without blending you into the crowd. So, are you making a statement, or is your statement making you?"
Brahmin
I always seek out more work, so when I heard about the Brahmin pitch Curiosity was preparing for, I immediately asked if I could jump in, and what do you know, I could! For the pitch, we came up with 4 concepts, explained below. By weaving that concept seamlessly into the magazine ads, event and concept write-ups, as well as invitation write-ups and ideas for future applications of each concept. Please enjoy all the love and hard work that went into creating this wonderful campaign.
Concept 4: The Brahmin Woman
"While the rest of history is repeating, some women find a way to stake their claim on the here and now. The strength of their character and personal style resists the waves of trends in favor of a timeless grace that sets them apart. History refers to them as icons, but we know them as Brahmin women."
