You'll Know
For this concept in particular, I worked with my senior copywriters to come up with the overall concept, helped find appropriate images and assisted with invitation copy. To the right you will see my version of the invitation copy.
Invite 1: Card
Your presence has been requested.
On Friday, September 16th at 7:00 PM Brahmin will host a pop-up dinner party.
Location details to be disclosed at a later date.
Keep this key safe, for only it can unlock the secret location of this exclusive Brahmin event.
Look for our correspondence one week prior to the event.
Invite 2: Box
Congratulations. You’ve kept your key safe.
Enclosed in this box are 4 items.
One is your personal invitation to our exclusive pop-up dinner party.
The others are invitations to be entrusted to three friends-three women who you know will truly appreciate the Brahmin secret.
The dinner party will be held at 134 W Cherry St. on the night of Friday, September 16 at 7:00 PM.