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Attempt 1:

 

  • Innovative technology for an every-changing world.

  • Embrace the future of cyber security.

  • Hacked? You obviously didn’t use the right kind of protection.

  • There’s always a way in. Protect your computer with Cincinnati Bell’s Threat Intelligence Center

  • The future of protection.

  • Antivirus reinvented

  • Your very own digital cops

  • Everyone has secrets. Keep yours hidden with Advanced Cyber Security from Cincinnati Bell.

  • Cleaning up acts one hacker at a time.

  • No more starting over when you get a virus.

  • Make Cincinnati Bell your Threat Intelligence Department

  • Advanced cyber security to combat SOMETHING

  • A giant leap towards more effective cyber security.

  • Defending your digital world

  • Protecting the life you love.

  • Harder to escape than Monday morning rush hour.

  • Don’t let secrets weigh you down.

  • We’ve got you covered.

  • For the times when

  • The new Plan A of cyber security.

  • Your plan A when antivirus protection fails.

  • Harder to avoid than the girlfriend who just wants “to talk.”

  • We eat hackers for breakfast, lunch, and dinner…and sometimes as a midnight snack.

  • We eat hackers for breakfast, lunch, and dinner.

  • You are not invincible but, with us, your computer might be.

  • Helping to create the next generation of super computers that hopefully do not take over the world.

  • Protecting the next generation of super computers.

  • Hackers are the stinkbugs that always seem to find a way in.

  • Only 45% of cyber attacks are caught by antivirus software.  We can help catch the rest.

  • Designed not to prevent the inevitable, but to stop the likely.

  • Sealance is great but, when you’ve already got a cavity, you’re going to need something a bit stronger

  • Yes, hackers…drop your guard now that you’re in. We’ll see who has the last laugh.

  • Introducing the newest line of defense for your computer.

  • Protecting your computer; protecting your life.

  • True, you might not be hacked…but what if you are?

  • Viruses don’t care about Christmas morning or your kid’s first soccer game- we do. Let us help protect them.

  • You wouldn’t skimp on security for your home, so why would you skimp on security for your computer?

  • Security is no laughing matter, but this is: random pic

  • Security matters.

  •  The first and second line of defense for your computer.

  • #secure

  • Never save the best for last. 

  • Don’t save the best for last when it comes to security.

  • The niftiest improvement in security since the barking dog.

  • Reinventing the way you see security.

  • Reinventing the cyber security world.

  • Revitalizing the world of cyber security.

  • Some risks were never meant to be taken. Protect your computer today wit Cincinnati Bell.

  • Keeping your life in your hands.

  • Making sure that your life belongs to you.

  • Protect your life from the people who wish they were you.

  • When life stays normal, you know its working.

  • You know its working when your life is still your own.

  • Defenders of all things digital

  • Defending digital borders since INSERT DATE HERE

  • The three P’s: Protect your life, Prevent cyber attacks, and Provide excellent service

  • So that you can enjoy life worry-free

  • So you can stop worrying and start living

  • If hackers are the sharks, we are the shark cage

  • Make your life easier with cyber security from Cincinnati Bell

  • Easier, faster, more secure.

  • Pursue all threats

  • Pursuing all threats and reporting back

  • Made to pursue all threats to your system

  • The first step towards a more secure life

  • Your first step towards a more secure you

  • Protection matters

  • For all matters concerning protection, contact Cincinnati Bell

  • Cincinnati Bell: your leader in computer protection

  • Best protection around…for your computer system.

  • Don’t forget to use protection

  • Proper protection at its finest

  • Evolving beyond the expected

  • Delivering the unexpected

  • Your best weapon against cyber attacks

  • The best innovation in cyber weaponry since the great fall of antivirus software

  • Since when is “almost half” good enough? Catch more hackers at work with Cincinnati Bell

  • The best in cyber security

  • Better protection than…well, you know.

  • For the other 55% of cyber attacks, trust Cincinnati Bell

  • You can’t trust just anyone with your computer

  • Your computer is your lifeline. Protect it with the best.

  • There is a time and a place for risky venture, but your computer should never be a part of them. Protect it with Cincinnati Bell.

  • Life can be risky. The protection of your computer shouldn’t be.

  • Specially designed cyber security software made to keep you more than safe.

  • Stinkbugs are a pain. So are hackers. Protect yourself with Cincinnati Bell.

  • Stinkbugs are a pain. Hackers can steal your life.  Protect yourself with Cincinnati Bell.

  • Thanks to us, resistance is never futile.

  • If hackers are stinkbugs, then we are dish soap.

  • Keeping you informed on the why and how of cyber attacks.

  • Fulfilling our role as protectors of the digital universe.

  • Ordinary antivirus can’t protect you from the latest breed of hackers.

  • Antivirus software works like a shield, whereas advanced cyber security from Cincinnati Bell acts more like guard patrols behind enemy lines.

  • Which would you prefer? An umbrella or sun block?

  • When ordinary fails, look to the extraordinary

  • Cyber security re-imagined

  • Your lifeline when viruses and hackers come calling

  • Cyber security you can count on.

  • We are more than just a notification that a threat has been detected.

  • The protection of your computer depends on it.

  • Think about what you stand to lose. Exactly our point.

  • We’re harder to get by than the family walking side by side, effectively taking up the entire sidewalk.

  • Ambushing hackers before they cause problems.

  • The ninjas of the cyber security world.

 

 

Attempt 2:

 

You obviously didn’t use the right kind of protection

  • Protection doesn’t always work

  • Some kinds of protection are better than others

  • Protection is something you should never forget

  • Never skimp on protection

  • Protection isn’t something you want to skimp on

  • Protection you can’t poke holes in

  • Shoulda got protected, instead ya got infected

  • The one kind of protection you can count on

 

There's always a way in

  • Never underestimate a hacker

  • You think you’re safe now. With us, you’d know.

  • Janitor Kyle can’t help you clean up your hard drive

  • Back doors aren’t just for houses

  • There’s always a way in, especially if you can teleport

  • Who you gonna call? Hacker busters!

  • Teleportation/the front door isn’t the only way in

 

Everyone has secrets

  • What secrets are you trying to hide

  • Keeping secrets safe

  • We have a message from future you…get security now!

  • Future you told us to tell you to invest in security

  • Keep your personal life to yourself

 

Protecting the life you love

  • And the business you built

  • Protecting your life’s work with ours

  • We can protect anything…as long as it’s your computer

  • Hackers don’t care how much you put into your business

  • We know what it takes to build an empire

 

Your plan A is now your plan B

  • Forget everything you thought you knew about WiFi

  • Marvel at the new plan A of cyber security

  • You’ll never need a plan B ever again

  • Forget plan B

  • Your first and second line of defense

  • Do it right the first time around

  • Protect yourself from more than just viruses

 

We eat hackers for breakfast, lunch and dinner…and sometimes as a midnight snack

  • We eat hackers for breakfast, brunch, and second lunch

  • Turning hackers into slackers/making hackers look like slackers

  • To protection and beyond!

  • How do you like your hackers? Baked or fried?

  • Hackers are best pan fried and served with roasted potatoes

 

Helping to create the next generation of super computers that hopefully do not take over the world

  • If computers could talk, they’d thank you for this…thank goodness they can’t

  • Get on your computer’s good side…while you can.

  • You never know when your computer might turn on you

  • Maybe if we protect them they won’t decide to kill us

  • Protect your computers. It’s an investment in your future

 

Designed NOT to prevent the inevitable, but to stop the likely (don’t use negatives)

  • Stopping hackers in their tracks

  • Preventing the inevitable is an unwinnable battle

  • Stopping the likely when preventing the inevitable is silly

  • Defend, Detect, Protect

  • Stopping a train is much easier from the inside than the outside

 

#secure

  • #protected

  • #hackerhunting

  • #threatdetectors

  • #hackerfree

  • #whack-a-hacker

  • #hackerbusters

  • #digitaldefense

  • #HappyHackerHunting

  • #hackertrackers

 

Defenders of all things digital

  • Defenders of all things digital – so not cheese

  • Defend the dream/ Defending your dreams

  • Digital Defense

  • Who needs a sword and spear?

  • The expression on their faces when they know they’ve been caught

 

Pursue all threats (use pursue)

  • Pursue. All. Threats.

  • Pursue improvement

  • Gotta catch ‘em all

  • Attack when they least expect it

  • Hey! Happy hacker hunting!!

 

 

Evolving beyond the expected

Delivering the unexpected

  • Best thing since toaster bags

  • The next evolution of protection

  • Surprisingly advanced

  • Adapting alien technology to keep you safe

  • You are the center of our protection universe

 

When ordinary fails, look to the extraordinary

  • Extraordinary solutions to la vida cotidiana

  • Extraordinary solutions for an extraordinary world

  • Alien technology at your fingertips

  • Protect for the unexpected

  • It is your right to pursue protection

 

Ambushing hackers before they cause problems

  • Be very very quiet – we’re hunting hackers

  • Shhh…we’re hunting hackers

  • Hacker hunting – the newest sport brought to you by CBTS

  • Hacker hunting – brought to you by CBTS

  • Ninjas vs. Hackers

  • Catching hackers in the act

  • Hackers no hacking! Hackers no hacking! Hackers no hacking! Aw Man!!! (dora?)

  • Hacker trackers

  • Put a tracker on a hacker

 

 

Other:

  • Protection that’s groovier than a lava lamp

  • The best protection from hacker infection

  • Impossibly perfect protection

  • Impossibly impermeable protection

CBTS Cyber Security Headlines

 

My creative director challenged me to write at least 100 headlines for Cincinnati Bell Technical Services' Cyber Security. After that, he picked his favorites and told me to write five more for each one. It was a great exercise in expanding my thinking and really digging deeper into the product and my brain to come up with (hpefully) improved headlines. Tis was about 1 month into my internship as well.

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